Bow Valley College
At Bow Valley College, I have been instrumental in leading and executing social media campaigns aimed at increasing engagement and boosting the college’s online presence. Through a strategic and content-focused approach, I’ve successfully curated content that resonates with a diverse audience and reflects the college's values.
Role
Social Media Ambassador
Goal
Enhance online presence, Increase account engagement
Area
Social Media Campaigns, Content Creation, Video Production
Date
Sep 2023 to Dec 2023
Situation:
Bow Valley College, a leading educational institution, sought to improve its online engagement and social media presence to connect more effectively with current and prospective students. The goal was to create content that aligned with the college's brand, foster engagement, and showcase live events like student orientations.
Task:
As a Social Media Ambassador, I was responsible for:
Leading social media campaigns to increase engagement across multiple platforms.
Developing and scheduling over 90 content ideas, including videos, for consistent posting over three months.
Ensuring content aligned with the college's brand, values, and goals while fostering engagement with the community.
Sharing live updates during orientation week to keep the audience informed and connected.
Action:
Social Media Campaigns:
Led the college's social media strategy, creating cohesive campaigns that increased account engagement by 41%.
Crafted and scheduled over 90 unique content pieces, including videos, for a three-month period to maintain a consistent and engaging online presence.
Content Creation:
Developed engaging and informative content, including multimedia posts and videos, tailored to a diverse audience.
Appeared on camera to create live updates and videos during orientation week, providing real-time coverage to connect with new students.
Brand Consistency:
Ensured that all content consistently reflected the college’s brand messaging, values, and goals.
Performance Analytics:
Utilized data-driven insights to analyze campaign performance, making necessary adjustments to optimize reach and engagement.
Results Achieved:
Increased social media engagement by 41% through targeted campaigns and engaging content.
Enhanced the college’s online presence by creating consistent, high-quality content that resonated with the audience.
Successfully maintained brand consistency across all social media platforms, fostering a stronger connection with students and followers.
