Budget Promotion

Situation:

Budget Promotion is a leading custom merchandise printer in Western Canada, seeking to boost its online presence and engage with a wider audience on social media. Their primary goal was to increase brand visibility, showcase their custom products in a visually appealing way, and drive user interaction on social platforms such as Facebook, Instagram, YouTube, and TikTok.

Task:

• Creating high-quality visual content (both photo and video) for social media platforms.

• Managing the content calendar and scheduling posts consistently across various platforms.

• Reviewing account performance regularly to identify growth opportunities and improve strategies.

• Preparing performance reports to assess engagement and develop content strategies accordingly.

Action:

• Content Creation:

  
  

  • Shot and edited product photos and videos using a professional Sony camera, delivering polished, visually appealing content.

  • Created and curated content for multiple platforms including Instagram, Facebook, TikTok, and YouTube.

  • Designed posts that emphasized the visual appeal of custom products, resulting in more user interaction and engagement.

    
    

• Content Calendar Management:

  
  

  • Managed the content calendar, scheduling consistent posts to maintain a strong brand presence across all social media platforms.

  • Collaborated with the marketing team to ensure alignment with overall marketing goals and promotional efforts.

    
    

• Performance Review and Reporting:

  
  

  • Regularly reviewed account analytics to assess social media engagement, identify trends, and propose growth opportunities.

  • Prepared performance reports to provide insights into what content resonated best with the audience and adjusted content strategies to improve interaction rates.

Results:

• Successfully boosted brand visibility and social media engagement with visually compelling content.

• Attracted new followers and increased user interaction through consistent high-quality product photos and videos.

• Increased overall account engagement by optimizing content strategy based on analytics and performance insights.

  
  

Testimonial:

"Khilan consistently delivers high-quality content that meets our expectations. His keen eye for detail and innovative approach have set our social media contests apart, attracting increased engagement and positive feedback from our audience. He is adept at storytelling, and his unique perspective always adds a fresh and captivating angle to the content he produces."

- Opal Ishtiaq (Marketing Manager at Budget Promotion)