The Cognitive Corner
At The Cognitive Corner, I was requested to craft a tailored marketing strategy to promote a 4-week workshop. My focus was on aligning the social media and email marketing efforts with the client’s journey to enhance audience interaction and boost registrations. I also developed video content for Instagram Reels and TikTok to increase engagement on social platforms.
Role
Social Media Coordinator
Goal
Workshop registrations, Audience engagement
Area
Social Media Strategy, Email Marketing, Video Production
Date
January 2024
Situation:
The Cognitive Corner, a mental health-focused organization, aimed to promote a 4-week workshop that would foster self-connection and growth. Their goal was to increase awareness and engagement on social media platforms, as well as drive workshop registrations through targeted email marketing.
Task:
As a strategist, I was responsible for:
Developing a comprehensive social media and email marketing strategy for the workshop.
Creating vertical video content for Instagram Reels and TikTok.
Selecting key performance indicators (KPIs) to measure the campaign's success and optimize future strategies.
Action:
Social Media & Email Marketing Strategy:
Developed a customized strategy that aligned with The Cognitive Corner’s mission and client journey.
Implemented a content plan designed to maximize audience interaction and engagement through thoughtful, well-timed posts and emails.
Content Creation:
Produced engaging, vertical video content for Instagram Reels and TikTok to attract and engage potential participants.
Created compelling email copy aligned with the customer journey to drive workshop registrations.
Campaign Management:
Defined KPIs to effectively measure campaign performance, including audience engagement and conversion rates.
Analyzed ongoing results to optimize content and campaign performance.
Results:
The CEO and marketing team at The Cognitive Corner recognized and appreciated the comprehensive strategy and video content.
