Sanctuary Spaces
As a freelance PPC specialist for Sanctuary Spaces, I developed and executed paid ad campaigns to drive lead generation for their high-end construction services. The focus was on optimizing Google Ads, refining ad targeting, and improving landing pages to maximize conversions while reducing costs.
Role
PPC Specialist
Goal
Generate high-quality leads for a high-ticket construction service
Area
Google Ads, Website Development, Landing Pages, SEO, Lead Generation
Date
October 2024 - Present
Situation:
Sanctuary Spaces specializes in legal garage and basement suite construction in Calgary. The challenge was to generate qualified leads for their high-ticket services through digital advertising while optimizing the cost per acquisition.
Task:
Set up and manage Google Ads campaigns to attract high-intent leads.
Build and optimize a website with high-converting landing pages.
Conduct keyword research and A/B testing to refine ad performance.
Improve local search visibility through Google My Business optimization.
Implement SEO strategies (on-page, off-page, and technical) to drive organic traffic.
Develop blog content to support SEO and engage potential clients.
Action:
Google Ads Optimization – Launched and optimized PPC campaigns, refining ad copy and targeting to improve click-through and conversion rates.
Website & Landing Page Development – Designed a fully functional, user-friendly website with high-converting landing pages tailored for lead generation.
SEO Implementation – Performed keyword research, optimized website content, and built backlinks to improve organic rankings.
Google My Business Management – Enhanced local search presence through profile optimization and regular updates.
Performance Tracking – Used analytics tools to monitor ad performance, making data-driven adjustments for better ROI.
Results Achieved:
Generated 70+ high-quality leads in under six months.
Improved ad performance, lowering cost per acquisition while increasing conversions.
Enhanced online visibility, leading to increased organic traffic and inquiries.
Website and landing pages contributed to higher engagement and lead conversion rates.
