Beards and Beavers
At Beards and Beavers, I focused on creating and executing high-performing paid media strategies for the Black Friday sales period. By utilizing past campaign data and optimizing audience targeting, I was able to drive significant increases in both engagement and sales.
Role
Paid Media Specialist
Goal
Increase sales & engagement through targeted PPC campaigns
Area
Paid Advertising, Audience Targeting, Campaign Optimization
Date
Nov 2020 to Jan 2021
Situation:
Beards and Beavers aimed to maximize sales during the Black Friday shopping season. They sought a data-driven PPC strategy that could effectively engage their target audience and boost conversions.
Task:
Develop and launch targeted PPC campaigns based on historical campaign data.
Implement A/B testing to determine the most effective ad creatives and copies.
Optimize audience targeting and scale the campaign budget for maximum impact.
Action:
PPC Campaign Development:
Launched tailored Black Friday PPC campaigns, leveraging past data to inform strategy and targeting.
Focused on high-conversion keywords and seasonal relevance to capture customer attention.
A/B Testing:
Conducted A/B testing with three different ad creatives and copies to find the most engaging and high-performing variation.
Used insights from testing to fine-tune campaign elements and drive stronger results.
Audience Targeting & Optimization:
Created a high-performing look-alike audience based on previous customers and scaled the campaign budget accordingly.
Refined audience segments throughout the campaign to ensure ads reached the most relevant potential buyers.
Results:
Immediate sales boost from the targeted Black Friday campaign.
Increased ROI through strategic A/B testing and optimized ad spend.
Significantly improved sales by scaling up the budget based on high-performing audience segments.
Testimonial:
"Incredible experience! Working with Khilan was easy and effective. At the start, I told him what results I wanted for my business and he delivered right away. His expertise provided me with an increase in sales. I highly recommend Khilan for all of your FB ads. Thanks Khilan."
- Laura Oppedisano
