Business Council of Alberta
At Business Council of Alberta (BCA), I was requested to craft a content that resonates with both industry stakeholders and the general public, ensuring clear, digestible messaging around complex topics.
Role
Communications Coordinator
Goal
Enhance communication efforts and support policy promotion through various digital platforms
Area
Communications Strategy, Social Media Management, Content Creation
Date
June 2023
Situation:
Business Council of Alberta (BCA) required streamlined communication efforts to promote policy recommendations, engage members, and maintain up-to-date content across digital platforms. The challenge was translating complex research and policy documents into content that was easily digestible by the general public.
Task:
Develop and publish various content forms to support BCA’s communications, including social media posts, newsletters, website updates, reports, and briefing notes.Maintain the accuracy of BCA’s digital presence, ensuring consistent and timely updates.Create engaging graphics and visual content to support BCA’s policy initiatives.
Action:
Simplifying Complex Topics:
Translated a complex study into a series of easy-to-understand social media posts, including tweets, LinkedIn posts, Instagram posts, and vertical videos for reels.
LinkedIn post
Did you know that Canada's greenhouse gas emissions increased by 1.8% in 2021? But what factors contributed to this small increase over 2020? Our latest EconMinute discusses in detail about the drivers of Canada's emissions reductions, including population growth, economic performance, energy intensity, and emissions intensity.
Contributing Factors:
Population growth, economic performance, and energy intensity.
As the population grows, so does energy consumption and transportation use.
The economy's growth also drives energy demand and emissions.
Energy intensity and emissions intensity have been increasing.
Understanding these drivers can help us take steps towards reducing emissions for a more sustainable future.
Learn more about contributing factors: Weekly EconMinute—Update: Drivers of Canada’s emissions reductions
Tweets
Canada’s greenhouse gas emissions rose by 1.8% in 2021. Explore the contributing factors to help reduce the emissions: Weekly EconMinute #greenhousegas #emissionsreductions #climatechange #economics
What factors contributed to Canada's 1.8% increase in greenhouse gas emissions in 2021? Our latest EconMinute breaks it down: Weekly EconMinute #greenhousegas #emissionsreductions #climatechange #economics
How did population growth, economic performance, energy intensity, and emissions intensity impact Canada's greenhouse gas emissions in 2021? Find out in our latest EconMinute: Weekly EconMinute #greenhousegas #emissionsreductions #climatechange #economics
Curious about Canada's #greenhousegas emissions and how they're changing? Our latest EconMinute explores the drivers of emissions reductions: Weekly EconMinute #emissionsreductions #climatechange #economics
Stay informed and never miss out! Sign up for our newsletter to receive weekly updates on our research and analysis. #newsletter #research #analysis #businesscouncilab
Results Achieved:
Successfully translated complex policy documents into digestible social media content, potential to increase public engagement with BCA’s messaging.
Positive feedback from BCA managers for my ability to make complex legal topics accessible to a general audience.
