GYMVMT
During my time working on a college project focused on GYMVMT, I collaborated with my classmates to create a strategic SEO plan aimed at enhancing their online presence. Our project included both on-page and off-page SEO strategies, keyword research, and reporting analytics to help GYMVMT attract more potential customers.
Role
SEO Strategist (College Project)
Goal
Develop a comprehensive SEO strategy to improve the health and wellness center's online visibility
Area
SEO Strategy, Keyword Research, Analytics
Date
September 2023
Situation:
GYMVMT is a health and wellness center that wanted to improve its digital presence and connect with a broader audience. The business needed a detailed SEO plan to target potential members, promote their services, and optimize their website for search engines.
Task:
Conduct keyword research using Google Keyword Planner to identify high-traffic, low-competition search terms relevant to GYMVMT’s services. Create an SEO strategy that covers on-page and off-page optimization techniques, including meta tags, content creation, and link-building. Use analytics and reporting tools to track performance and provide recommendations for further optimization.
Action:
Keyword Research:
Performed detailed keyword research, identifying terms that would bring the most traffic and align with user search intent related to fitness, wellness, and health services.
On-Page SEO:
Developed optimized content and metadata for GYMVMT’s website, ensuring keywords were naturally integrated and structured in a user-friendly way.
Off-Page SEO:
Created a link-building strategy to increase website authority and credibility. Focused on getting backlinks from relevant health and fitness blogs.
Analytics and Reporting:
Used Google Analytics to monitor traffic and measure the effectiveness of the SEO strategy. Prepared reports on website performance, identifying areas for improvement and tracking KPIs.
Results:
Successfully crafted a well-received SEO strategy that was appreciated by both the professor and classmates.Improved potential search visibility for GYMVMT by identifying key areas for SEO optimization and providing actionable insights for long-term success.
