Local Laundry
At Local Laundry, I was requested to produce creative content that enhances the brand’s online presence and connects with its audience. One of my key projects was focused on creating engaging product videos for vertical platforms.
Role
Social Media Coordinator
Goal
Create engaging visual content to boost product visibility on social media
Area
Social Media Content Creation, Video Production
Date
August 2024
Situation:
Local Laundry tasked me with showcasing their sweatshirt in a way that was visually appealing and optimized for social media platforms like Instagram and TikTok. The goal was to produce a high-quality vertical video that would captivate their audience and highlight the product's features.
Task:
Plan, shoot, and edit a product video that would effectively showcase the Local Laundry sweatshirt.
Ensure the video is engaging, aesthetically pleasing, and suitable for vertical platforms.
Action:
Video Production: Planned the shoot, ensuring creative angles and dynamic transitions that would enhance the appeal of the sweatshirt. I collaborated with a model to make the product stand out in the video.
Post-Production: Edited the video using transitions, sound effects, and color grading to make the content more visually appealing. Focused on making the video ideal for vertical platforms like Instagram Reels and TikTok.
Results:
The video was well-received by the founder of Local Laundry, who appreciated the creativity and quality of the final product.
